We believe sustainability means more than just protecting fisheries resources. We form strong bonds with our communities. We are committed to feed a growing population one of the healthiest proteins in the world. Sea Quest  is implementing industry-leading sustainability policies that emphasize collaboration with a range of stakeholders in the private, public and non-profit sectors.

In December Sea Quest (Fiji) Limited along with the FTBOA (Fiji Tuna Boat Owners Association) were accredited with the MSC (Marine Stewardship Council Certification). This means that albacore is now eligible to be marketed with the MSC’s globally recognised eco label providing consumers with assurance that the product originates from a certified sustainable source. The certification will create opportunities to develop new markets where demand for certified sustainable seafood is high.

Environmental organisation WWF and its partners have introduced revolutionary blockchain technology to the Pacific Islands’ tuna industry, the first of its kind for this region, to help stamp out illegal fishing and human rights abuses.

The Smart Fishing Initiative interviewed Brett Haywood (Blu) about his aspirations for collaborating with WWF and the challenges tuna fishing companies are facing today.

The Fiji-based traceability company TraSeable has piloted its blockchain technology in the region, and says about a half-dozen companies are using it, with some 50,000 fish tracked so far.

Blockchain could revolutionize tuna fishing – making illegal fishing impossible, protecting fish stocks, and allowing consumers to know with certainty the fish on their plate is sustainably sourced.